How to Start an Online Store in 8 Easy Steps
Do you want to open your online store?
If your company does not have an online business or wants to start a new e-commerce business, you need to open an online store. Modern e-commerce platforms make it easy to deal with the technical aspects of things. However, establishing an online store according to the nature of the business plan can maximize revenue. After getting the help of effective SEO, hundreds of users started an online store. However, we decided to create the most comprehensive guide. You can build an online store with the help of an SEO Agency.
These are the fundamentals for building and running an online store.
- Choose an e-commerce platform
- Add your products
- Build critical pages for your online store
- Make your store unique
- Confirm delivery
- Set up payments and taxes
- Ready to take off
Choose an e-commerce platform.
We recommend two popular e-commerce platforms:
- WordPress + WooCommerce.
Shopify is a fully managed e-commerce solution that starts at $29 per month. This is a hassle-free solution; you only need to log in to start selling.
The downside of Shopify is that it is expensive, and unless you pay extra, your payment methods will be limited.
WordPress + WooCommerce
This is why most users choose WordPress + WooCommerce because of its flexibility. It does require some settings, but in the long run, it is worth it. WooCommerce is the world’s largest e-commerce platform (take the help of any youtube tutorial; you will know how to use WooCommerce to build an online store in WordPress).
To set up a store, you need to have a
The next step is to add products in your store.
Add your products
This step requires more planning than many people expected. When considering which products to sell online, keep the end customer in mind. The product description, product availability, shipping options, prices, and images are all related.
For brand-new stores and products, you should also consider whether the pre-sale of specific products is suitable for your business and whether it can play a promotional role before the official release. The men’s skincare brand The Daily took this approach and found that the initial launch and pre-sales helped the company gain influence and sales from the beginning.
Build critical pages for your online store
Besides having attractive products to drive sales, customers also want to understand who you are, how your business works, and why you exist. The actual content includes.
Customers may be interested in learning more about your business based on their particularities. For example, for environmentally friendly products, customers will want to know what makes the products environmentally friendly, how they are made, and the philosophy behind the business purpose.
Make your store unique.
Just because your e-commerce platform contains all the ready-made basics, it does not mean that your store must look and feel like everyone else. When customizing an online store, please customize to reflect the brand of the store uniquely.
- The theme
- Colour palette
- Check out
These customizations make the store stand out from the competition and provide a unique way to connect with and attract customers.
According to Shopify’s latest “Future Business Report”, 59% of Australian consumers emphasize that free shipping is an integral part of their online shopping experience. Primarily due to the pandemic, consumers are looking for more reliable and personalized options when delivering. In addition to the traditional options to consider (such as free shipping, real-time carrier rates, uniform shipping rates, and local pickup and delivery), merchants should also consider other delivery methods, such as appointment and curbside pickup In-store shopping.
Set up payments and taxes
This is a crucial aspect of running a business, and if the correct retail operating system is installed, there should be relatively no pressure. Ensure that your technology platform automatically accepts various payment methods and automatically manages taxes on sales and purchases.
Ready to take off
Finally, make sure that the store is ready to start operations as soon as it opens. Get a complete brand URL so that customers can understand your business, and then set up a store to sell in all relevant sales channels. In addition to the prominent “buy button” on the website, social networks, POS solutions, and markets should also be considered.
Ensure that the site is SEO-friendly, and customers searching for your products can easily find them using simple keywords scattered on the store’s main landing page.
An online store does not have to be perfect to be online. With these essential pieces of knowledge, make sure to regularly analyze and review the store’s analysis, the marketing activities that attract customers to the store, and the customer feedback related to the store’s products. This information is gold and will help decision-making and continuous adjustments to the online store to make it more effective, customer-friendly, and profitable.